Client
Ukrainische Samstagsschule Wien
Agency
DMB.
My Role
Concept Idea; Digital Strategy.
Year
2023
Awards
IAB WebAd 2xBronze
CCA Venus 2xBronze
We created a virtual baking paper as an Instagram AR filter, allowing users to trace Cyrillic peace messages with dough or generate 3D messages to share digitally. Used over 13,000 times, it resulted in 1,000 shared messages and amplified the donation call’s reach.
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